Introduction When you're a consumer yourself, it is easy. You see a product, and you buy. You know your intentions, what you are doing, and why you are doing it. There are no secrets. However, as an online business owner, you are often left with more questions than...
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Your Customer’s Digital Journey
Introduction When you're a consumer yourself, it is easy. You see a product, and you buy. You know your intentions, what you are doing, and why you are doing it. There are no secrets. However, as an online business owner, you are often left with more questions than...
Reputation Management
Why Responding To Customer Reviews Matters The reputation of your business matters more than it did ten years ago. Whether it's your new product, customer experience, or social media post, people will be out there talking about your brand online. The sad thing is that...
Social Media Marketing For Beginners
Social Media Marketing For Beginners: Why you should not do it yourself! Let's face it, venturing into social media as a marketer for a business isn't a walk in the park. Social media is vast and can be overwhelming because, at the end of the day, you will have more...
How Do Search Engines Work
How Do Search Engines Work? The Internet is massive. Internet Live Stats displays a live count of websites on the Internet. As of this writing, there are over 1.8 billion websites. However, only 200 million of these websites are active. A website consists of 10 to 30...
Speed Always Wins on the Internet
Speed Always Wins on the Internet Are you waiting for the commercials to end? Are you wondering if your Internet connection is down because a webpage isn’t loading? Annoying. Change the channel. Click on the next link in the search engine results. And to think, you...
How To Choose A Domain Name
Choosing a name for your website (aka domain name) is a very important element of your online presence. Over the years, most obvious names have been registered either by end ysers or speculators looking to make a bonanza from someone who covets one of their names. So, where to begin? Here are a few tips.