Local Listing Management
Kick-start your online presence!
Establish accurate business listings and appear in more places across the web.
- 73% of consumers lose trust in a brand when an online listing shows incorrect
information. Therefore, accurate listings are considered to be an essential component of your marketing efforts.
- 4/5 consumers use search engines to find local information like business address, hours, directions and more
Local Listing Brochure
Why is a strong presence important for local businesses?
Why is it important for local businesses to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Myrtle Beach” and a category search is “Pizza in Myrtle Beach”. (Note: On a mobile device the “in Myrtle Beach” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.