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Introduction When you're a consumer yourself, it is easy.   You see a product, and you buy. You know your intentions, what you are doing, and why you are doing it.  There are no secrets. However, as an online business owner, you are often left with more questions than...

Why Responding To Customer Reviews Matters The reputation of your business matters more than it did ten years ago. Whether it's your new product, customer experience, or social media post, people will be out there talking about your brand online. The sad thing is that...