Digital marketing is a catch-all term used to describe any online marketing effort or asset. Email marketing, pay-per-click advertising, social media marketing, search engine marketing and blogging are all examples of digital marketing.
Any marketing tool you use online can be considered a digital marketing asset. Here are just a few examples:
- Your website
- Branded assets (logos, icons, acronyms, etc.)
- Tag lines
- Social media pages
- Video content (video ads, product demos, etc.)
- Images (infographics, product shots, company photos, etc.)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc.)
- Online products or tools (SaaS, calculators)
- Online Reviews
- Online Testimonials
