
Your Customer’s Digital Journey
Introduction When you're a consumer yourself, it is easy. You see a product, and you buy. You know your intentions, what you are doing, and why you are doing it. There are no secrets. However, as an online business owner, you are often left with more questions than...

Reputation Management
Why Responding To Customer Reviews Matters The reputation of your business matters more than it did ten years ago. Whether it's your new product, customer experience, or social media post, people will be out there talking about your brand online. The sad thing is that...

Social Media Marketing For Beginners
Social Media Marketing For Beginners: Why you should not do it yourself! Let's face it, venturing into social media as a marketer for a business isn't a walk in the park. Social media is vast and can be overwhelming because, at the end of the day, you will have more...